Consumers today are growing more and more aware of the potential health risks of the many chemicals included in our food, leading many people to seek a better option. In the last few years, the demand for an organic alternative has risen higher than ever before. Some, however, are unsure of exactly what the organic label means or what its importance is. In fact, the organic logo is actually a surprisingly big deal.
In order for any tea leaf, herb, or other plant substance to be labelled organic, it must be as natural as possible. An organic plant cannot be genetically modified, and must never be treated with any kind of pesticide, herbicide or chemical fertiliser. Any product then made from this plant must also be free of chemicals and additives. Most importantly, for a company to use the organic label, they must be certified by a USDA-approved certifier, which investigates their methods to ensure they meet organic standards. When you see the organic seal on our boxes, you can rest assured that the tea or infusion contained within has been carefully scrutinised and approved for its pure, natural quality.